Welcome to Xtra-Style

Welcome to xtra-style, a blog created by Carla Buchanan and Gabrielle Jennings.

Thursday, June 3, 2010

10 Important Things to Know/Stylesight



                                        10 Important Things to Know
                                                     Stylesight
      1. The Image Library
      2. Designer Tools (Colors & Storyboard)
      3. My Workspace
      4. Video tutorials
      5. Trend Forecasting Service
      6. Webinars
      7. Calendar
      8. Design Sources in the Image Library
      9. Stylesightings (blog for an immediate fashion fix)
      10. Online Help http://www.stylesight.com/

    WGSN Overview

    http://www.wgsn.com/


    WGSN (Worth global style network)
    -Founded in 1998
    -Team consist of  individuals that possess outstanding experience with top brands and a natural talent for insight. They've worked as fashion consultants and design experts on leading brands, manufacturers and consultancies in every sector of the market. Now they’re ready to work for you.
    Mission- Our mission is to provide clients involved in the creative and product development process with useful tools that make their journeys more efficient, less costly, faster and more accurate. We seek the most effective content for this challenge and combine that content with the latest technology. We never give up in our search for the most innovative content and technology.
    Finance-closed $20 million in its second round of financing.

    Size-500 employees
    Cost- Average is around $20,000 Per subscription

    Competitors
    1. Doneger
    2. Fashion News
    3. Peclers
    4. Promostyle
    5. MPK
    6.  Fashion Box
    7. Collezioni Directions
    8. Fashion News
    9. Inmouv

    Stylesight Overview


    Style Sight
    -Founded in 2003
    -Team consist of industry insiders who have/had careers in the fields of fashion design, trend analysis, forecasting, reporting, merchandising, and apparel manufacturing.
    Mission- Our mission is to provide clients involved in the creative and product development process with useful tools that make their journeys more efficient, less costly, faster and more accurate. We seek the most effective content for this challenge and combine that content with the latest technology. We never give up in our search for the most innovative content and technology.
    Finance-closed a US$10 million equity investment to fuel its ongoing growth and global expansion.

    Size-150 employees
    Cost-Start at $6,000 -$22,000per subscription
    Contact Information
    Global Headquarters
    25 West 39th Street
    14th floor
    New York, NY 10018
    Tel: +1212-675-8877
    Fax:+1212-675-8899


    http://www.stylesight.com/

    Monday, May 31, 2010

    Styesight/WGSN Report/Intention Statement


    X-tra Style Intention Statement
    Carla Buchanan/Gabrielle Jennings

                This presentation will explore the fashion predictive company “STYLESIGHT” and compare it with another predictive company called “WGSN.”  We will go more into depth beginning with the history of the companies, competitors, contact information, and costs to consumers.  Our report will explore trend updates,  flat sketches, forecasting, key people, and accessibility.
                In addition to comparing the two companies, we intend to teach our audience, FIDM students, ways that they can use STYLESIGHT and WGSN to predict fashions for their businesses.  Fashion predictions will be presented, future technology applications for each company will be explored, and industry questions will be discussed. 
                Our intention, by comparing and contrastingSTYLESIGHT and WGSN is to inform, educate, and inspire our future fashion industry colleagues to utilizeSTYLESIGHT and WGSN in their business endeavors. Fashion fades, only style remains the same.” – Coco Chanel

    10 Survey questions, FIDM students













    10 Survey Questions, 24 FIDM Students participated

    1. Have you ever used the predictives?
    a. yes 16
    b. no 6
    c. what are they?2
    Conclusion: Most of the students, who participated in the survey, have used the predictives.
    2. Have you ever used Stylesight?
    a. yes 18
    b. no  6
    c. what is it


    Conclusion: Most of the students, who participated in the survey, have used Stylesight.


    3. Have you ever used WGSN?

    a. yes, in the library 2

    b. no 18

    c. what is it?

    d. yes, on FIDM student portal 4

    Conclusion: Most of the students, who participated in the survey, have not used WGSN.

    4.Which do you prefer?

    a. Styesight 12

    b. WSGN 2

    c. I like them both the same  4

    d. I like them for different reasons 2

    e. what are they?4

    Conclusion: Most of the students, who participated in the survey, prefer Stylesight to WGSN.

    5.How have you used the predictives? (note: students chose more than one answer)

    1. to get ideas for fashion 12

    2. to get ideas for fabric 4

    3. to get ideas for sketching11

    4. to get ideas for a line of clothing13

    5. to get ideas for personal use 8

    6. what are they?






    Conclusion: Most of the students, who participated in the survey, use the predictives for fashion, sketching, for ideas for a clothing line, and for personal use.


    6. Will you subscribe to a predictive when you graduate?

    1. yes6

    2. no9

    3. maybe9
    Conclusion: The students, who participated in the survey, were mixed on whether of not they would purchase a predictive service when they graduated.



    7. What do you like best about the preditives?(students chose more than one answer)

    a. the flats 15

    b. the forecasts 17

    c. the articles 3

    d. current industry news 6

    e. I don’t use them






    Conclusion: Most of the students, who participated in the survey, like the flats and forecast features of the predictives.


    8. How often do you use the predictives?

    a. every day 2

    b. weekly 14

    c. once a month 1

    d. once a quarter 7

    e. once a year

    f. never

    Conclusion: Most of the students, who participated in the survey, use the predictives once a week.

    9. Where do you use the predictives? (students chose more than one answer)

    a. at home 13

    b. at the FIDM library17

    c. on other computers on the FIDM campus8

    d. somewhere else

    e. I don’t use them
    Conclusion: Most of the students, who participated in the survey, use the predictives in the FIDM library and at home.


    10. Have you ever asked questions about the predictives in the library?

    a. yes11

    b. no9

    c. no, but I asked questions elsewhere

    d. no, but I learned about them in class 4

    e. I don’t use them

    Conclusion: Less than half of the students, that participated in the survey, have asked questions, regarding the predictives, in the FIDM library. 

    Sunday, May 30, 2010

    Conclusion/Stylesight/WGSN/FIDM predictives






    Conclusion

    1. Stylesight and WGSN are predictives that are available to FIDM students.
    2. Stylesight and WGSN are only available online.
    3. Stylesight can be accessed, through the student portal, at FIDM, or at home.
    4. There are other predictive companies that are available at FIDM.

    5. The predictives predict fashion trends, trade show happenings, designer updates, and flat sketches.
    6. Check out the predictives in the FIDM library, ask questions!
    7. Check out the predictives for interior design.
    8. Use the predictives to support the work you do at FIDM, like developing color stories, flat sketching, sourcing and trade happenings.
    9.Consider subscribing to a predictive, such as Stylesight or WGSN, when you graduate.
    10. Check out our blog, xtra-style.blogspot.com, or our facebook page, http://www.facebook.com/pages/Xtra-Style, to see details of this report.

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    Welcome to our fashion predictive BLOG! We are friendly! Make a comment!

    Welcome to our fashion predictive BLOG! We are friendly! Make a comment!

    Do you use Stylesight or another fashion predictive?

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