Styesight/WGSN Report/Intention Statement

X-tra Style Intention Statement

Carla Buchanan/Gabrielle Jennings

            This presentation will explore the fashion predictive company “STYLESIGHT” and compare it with another predictive company called “WGSN.”  We will go more into depth beginning with the history of the companies, competitors, contact information, and costs to consumers.  Our report will explore trend updates,  flat sketches, forecasting, key people, and accessibility.

            In addition to comparing the two companies, we intend to teach our audience, FIDM students, ways that they can use STYLESIGHT and WGSN to predict fashions for their businesses.  Fashion predictions will be presented, future technology applications for each company will be explored, and industry questions will be discussed. 

            Our intention, by comparing and contrastingSTYLESIGHT and WGSN is to inform, educate, and inspire our future fashion industry colleagues to utilizeSTYLESIGHT and WGSN in their business endeavors. “Fashion fades, only style remains the same.” – Coco Chanel

10 Survey questions, FIDM students

10 Survey Questions, 24 FIDM Students participated

1. Have you ever used the predictives?
a. yes 16
b. no 6
c. what are they?2
Conclusion: Most of the students, who participated in the survey, have used the predictives.
2. Have you ever used Stylesight?
a. yes 18
b. no  6
c. what is it


Conclusion: Most of the students, who participated in the survey, have used Stylesight.

3. Have you ever used WGSN?

a. yes, in the library 2

b. no 18

c. what is it?

d. yes, on FIDM student portal 4

Conclusion: Most of the students, who participated in the survey, have not used WGSN.

4.Which do you prefer?

a. Styesight 12

b. WSGN 2

c. I like them both the same  4

d. I like them for different reasons 2

e. what are they?4

Conclusion: Most of the students, who participated in the survey, prefer Stylesight to WGSN.

5.How have you used the predictives? (note: students chose more than one answer)

1. to get ideas for fashion 12

2. to get ideas for fabric 4

3. to get ideas for sketching11

4. to get ideas for a line of clothing13

5. to get ideas for personal use 8

6. what are they?

Conclusion: Most of the students, who participated in the survey, use the predictives for fashion, sketching, for ideas for a clothing line, and for personal use.

6. Will you subscribe to a predictive when you graduate?

1. yes6

2. no9

3. maybe9

Conclusion: The students, who participated in the survey, were mixed on whether of not they would purchase a predictive service when they graduated.



7. What do you like best about the preditives?(students chose more than one answer)

a. the flats 15

b. the forecasts 17

c. the articles 3

d. current industry news 6

e. I don’t use them

Conclusion: Most of the students, who participated in the survey, like the flats and forecast features of the predictives.

8. How often do you use the predictives?

a. every day 2

b. weekly 14

c. once a month 1

d. once a quarter 7

e. once a year

f. never

Conclusion: Most of the students, who participated in the survey, use the predictives once a week.

9. Where do you use the predictives? (students chose more than one answer)

a. at home 13

b. at the FIDM library17

c. on other computers on the FIDM campus8

d. somewhere else

e. I don’t use them
Conclusion: Most of the students, who participated in the survey, use the predictives in the FIDM library and at home.


10. Have you ever asked questions about the predictives in the library?

a. yes11

b. no9

c. no, but I asked questions elsewhere

d. no, but I learned about them in class 4

e. I don’t use them

Conclusion: Less than half of the students, that participated in the survey, have asked questions, regarding the predictives, in the FIDM library. 

Conclusion/Stylesight/WGSN/FIDM predictives

Conclusion

1. Stylesight and WGSN are predictives that are available to FIDM students.
2. Stylesight and WGSN are only available online.
3. Stylesight can be accessed, through the student portal, at FIDM, or at home.
4. There are other predictive companies that are available at FIDM.

5. The predictives predict fashion trends, trade show happenings, designer updates, and flat sketches.
6. Check out the predictives in the FIDM library, ask questions!
7. Check out the predictives for interior design.
8. Use the predictives to support the work you do at FIDM, like developing color stories, flat sketching, sourcing and trade happenings.
9.Consider subscribing to a predictive, such as Stylesight or WGSN, when you graduate.
10. Check out our blog, xtra-style.blogspot.com, or our facebook page, http://www.facebook.com/pages/Xtra-Style, to see details of this report.