10 Industry Questions and Answers
Stylesight: Renee Labbe
WGSN: Cynthia Dipierro
1. Who are your clients?
Stylesight: We have a wide range of clients. For fashion, it ranges from small independent designers to the corporate conglomerates to the runway designers. We also work with interiors and furniture designers, textile manufacturers, visual merchandising professionals, stylists, cosmetics and skincare brands, automotive brands, advertising agencies and more. Basically any type of company who is interested in how fashion and design affect the buying patterns of their consumer can get something out of working with Stylesight.
WGSN: -We work with hundreds of manufacturers and retailers on the West Coast-big and small located in CA, OR, and WA.
2. Where do your content teams get their information to publish on your site?
Stylesight:Among our numerous resources, our content teams are constantly researching everything from art to pop culture to politics to analyze the flow of information that will be important for the next few seasons, which in turn helps determine what will get published on our site. Research is both done on-line and in the field, and we have correspondents and editors based in major centers around the globe to help extract relative regional content.
WGSN: We have contents teams located all around the world-as we are truly a global company- that stay on top of the cultural trends that trickle down and effect fashion, etc.
3. How long have you been in business?
Stylesight: 7 years.
WGSN:11 years
4. How will I know your services are right for my business?
Stylesight: First, you'll know Stylesight is right for you because when showing you the service for the first time, our account directors will ask you questions about your company, role, mission, and target demographic. This helps them show you the relevant reports and sections our site will have for your brand so they can in turn help you see how Stylesight adds real value to your workflow.
Second, you'll know Stylesight is right for you because our teams are made up of forecasting, fashion, and design industry experts as well as people who have spent decades working in the apparel business. In short, we're a team of people who always needed a service such as Stylesight - so we know what you're looking for and we know the realities and challenges of your brand because we've been there.
Third, you'll know Stylesight is right for you because if you do a side by side comparison of "similar" companies on the market, you'll actually find that no one is quite similar to Stylesight. We are constantly pushing the envelope for both the quality of our content and the "ease of delivery" - by that I mean how we interpret and publish it in order to make it easy to digest. We know the time restraints on the design industry and we have built our site to allow our users to sign in and sign off as soon as possible.
WGSN: -Depending upon the needs of the company-we work with them.
5. What type of customer service can I expect from your company?
Stylesight: We do pride ourselves on our customer service. We have trend, site, and technology experts on hand to help our clients as quickly as possible. If we find ourselves not able to immediately answer a clients needs (travel, timezones, correspondence issues, etc) we do let them know their request has been heard and is on its way to being answered. It's actually amazing to sometimes see the number of employees who jump on the same in-bound question.
We also have a bit of an unspoken golden rule that feedback is king...our internal environment is proactive to respond.
WGSN: -Customer Service is very important to us-and we have great relationships with our clients. Each account is assigned their own dedicated account manager who is their for them everyday and every step of the way on how to make the best of WGSN for their product.
6. Are your services online or print?
Stylesight:Online.
WGSN: -Our services are only online-however we do work with clients on projects as well
7. What are you doing now to keep your services up to date, using the newest technology?
Stylesight: While our upcoming developments must remain confidential - we have launched a number of fantastic new services in the last year that would not be possible without our exceptional IT team. Design tools like My Storyboards (site-based presentation software), TrendLink (pre-made searches updated regularly), and ColorPlay (site-based palette design) are just a few.
WGSN: -We are actually in the middle of a complete relaunch of the service that we revolutionize trend forecasting yet again. With added technology-and enhancements that are groundbreaking in our industry.
8. Tell us about your staff.
Stylesight: We have some of the greatest talents in the industry working at Stylesight. Just to name a few:
WGSN: We have contents teams located all around the world-as we are truly a global company- that stay on top of the cultural trends that trickle down and effect fashion, etc.
9. Which of my staff members would benefit from your service?
Stylesight: Designers, marketing managers, product developers, graphic designers, pattern makers, print specialists, sourcing teams, buyers, visual merchandisers, sales teams....the list can go on and on...
WGSN: Depending upon the needs of the company-we work with them to determine who has access. Another great feature is that WGSN is not limited to a particular job function within a company.
10. How much does your service cost?.
Stylesight: It varies depending on the type and size of subscription you are looking for.
WGSN: no answer
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